A specific problem
The brand began with a concrete household need: managing odor in a small, heavily used artificial-turf area shared by four large dogs.
Our story
Born from a real backyard problem
Turf Magik started at home, where four large dogs shared a small artificial-turf area and odor became an everyday problem worth solving.
Four large dogs. One small turf area.
The starting point
A small space made the problem impossible to ignore.
The founder’s four large dogs used the same compact turf area. That repeated, close-to-home experience became the reason to develop Turf Magik and build clearer care guidance for other turf owners.
A practical routine
The product experience is organized around a straightforward sequence customers can understand: prepare the area, sprinkle according to the package, and water it in.
2025 recognition
Turf Magik was named UIA 2025 Best Pitch—an early milestone for the business and its founder-led story.
Built to be useful
Today, Turf Magik pairs its product with direct instructions, application education, and a support path for customers who need help with their specific turf area.
Meet Turf Magik
View Turf Magik Granular Odor Eliminator – 2 lb Bag